04 Jan CASE STUDY – MCR XMAS MARKETS
Project – Manchester Christmas Market Google Awareness Campaign
Problem – A zero percent presence across Google
Aim – Add markets to local listing search results and promote to the rest of the world whilst providing vital information such as: opening times, address, directions, reviews, photos and importantly a virtual tour
Success Rate – Very Successful (OVER THE MOON)
THE STORY SO FAR
As part of an awareness campaign Tour.Media felt like the people of Manchester and the rest of the world should have the chance to experience the biggest and best Christmas market on the planet.
Luckily for us it so happened that the worlds best xmas market is held in our very own lovely Manchester.
At the start of November 2015 we created the “Manchester Christmas Market” Google Business Page, see here.
This is where all the vital information and virtual tour is hosted across Google Search, Google Maps and Google plus.
From November 2015 to January 2016
The business page received over 640,000.00 views
Directed over 14,000.00 to the Manchester City Council website
Provided over 13,000.00 with driving directions
Whilst giving others the opportunity to experience the markets from the comfort of their own homes
THE VIRTUAL TOUR